India is at top to watch online video content
Nowadays smartphones sales are on the rise, and since the arrival of a network like Jio in India 4G network has also reached the corner of India. In the meantime, a research firm undertook research related to the video, according to which the highest percentage of OTT (over-the-top) video content is consumed in the Asia-Pacific region (APAC) in India, followed by Thailand and the Philippines.
According to the news, content delivery network service provider Akami Technologies said on Tuesday this information. In a survey conducted by Akademy Technologies Research firm Cadence International, it has been reported that in India, viewers watch 12.3 hours video content in a week, while the lowest 6.2 hours video content in Japan is watched online every week.
In India (44%) and Thailand (45%) saw a similar trend in online video viewing on smartphone, while Japanese people watched 50% of video content through non-mobile devices through OTT services.
This survey underscored the importance of high quality video. 70 percent Indians say that the quality of video and audio is the most important to them, after which 56 percent of the people said that it is important for them to start fast.
“It is important for OTT service providers in all areas to understand the priority of the users, because on any of the viewer’s devices, anywhere,” said Vincent Lao, chief media strategist and chief product manager of Akamai Technologies, APJ Launcher in a statement. Also, the ever-changing culture of the video is changing rapidly. ‘
This study also found that demand for local OTT companies has increased, including Hotstar in India, Hook in Indonesia and Nikoniko and others in Japan.